European online gambling giant Kindred Group launched an NJ sports betting app under the name of its flagship brand Unibet this week.
Unibet Sportsbook started taking bets on Tuesday, Sept. 10. With Hard Rock Atlantic City as its land-based partner and Kambi as its sportsbook supplier, Unibet joins the market as the 17th online sports betting site in New Jersey.
The NJ online sportsbook launch comes three months after Kindred Group launched its Unibet online casino offering in NJ.
The two are now part of an integrated online casino and sportsbook site available exclusively in New Jersey.
TheScore Bet and Bet365 NJ sports betting apps launched last week. Now that Unibet Sportsbook is live, the market is edging closer to the predicted 20.
How to get started with Unibet Sportsbook
First of all, if you already have a Unibet Casino account, you don’t have to re-register for the sportsbook. Since the two share a wallet, you can easily jump from slots to sports without switching user names.
The launch of Unibet sports betting also comes just in time for the start of the NFL season. Week 2 NFL markets are already open on the site.
The NJ sports betting product is the first US online sports betting offering being launched under the Unibet brand.
Kindred Group says its launch will trigger the start of a significant marketing push.
Wait, is there an app for that?
Yes and yes.
Whether you use Apple or Android mobile devices, Unibet has you covered. To download the iOS app, you only need to visit the App Store.
To download the Android version, visit the nj.unibet.com website on your smartphone or tablet and follow the instructions.
The app includes both the NJ online casino and sportsbook.
Prime NJ sports betting season for Unibet
The marketing push will focus on the busiest time of the year in sports betting. The NFL just kicked off and the MLB playoffs start next month.
Plus, the start of the NBA and NHL seasons are right around the corner.
Kindred US SVP Manuel Stan said it is an exciting time for the company in NJ:
“We are very excited to launch our first sportsbook in the US and being able to give our customers in New Jersey a first-class sports betting experience. To be able to do this in partnership with a brand as strong as Hard Rock Hotel & Casino who share our vision to be a leader in the US market is a great feeling.”
Stan also said the company is pleased to extend its 22-year partnership with Kambi:
“We have been preparing very thoroughly for this moment for a long time and are ready and excited to become a part of what most likely will become the largest betting market in the world.”
What’s next for Unibet? Pennsylvania
Next up for the company is a move into neighboring Pennsylvania in the coming months. There, it has plans to operate various online gambling products through a partnership with the Mohegan Sun Pocono land-based casino.
The exact timeline for that launch is an unknown, so for now, the place to play at Unibet Sportsbook is in New Jersey.
Kindred Group was once known solely as Unibet. But shareholders agreed to change the company name to Kindred Group in December 2016.
The company has since reserved the Unibet name for some of its more popular online gambling products.
The Unibet brand now runs integrated online casinos, poker sites, sportsbooks, and bingo sites in the UK, Europe, Australia, and now the US for more than 100 million customers around the world.