It seems like no sooner had the news broke that Ocean Resort Casino would open this year that international online casino giant GAN said they were launching ORC’s NJ online casino, too.
It’s certainly not shocking that an Atlantic City casino would operate an online casino. But the swiftness with which Ocean Resort Casino was announced and the resulting news about GAN will turn heads in AC. After all, Atlantic City was, just a few years ago, in dire financial straits.
In a press release about the company’s 2017 fiscal year, they noted their partnership with ORC’s new owner, AC Ocean Walk LLC. They also noted that the two parties will launch Ocean Resort’s online casino in the first half of this year. Ocean Resort Casino had once been Glenn Straub’s oft-discussed TEN AC, aka the former Revel.
“AC Ocean Walk LLC is the newly-announced owner-operator of Ocean Resort Casino for the launch of a real money regulated gaming online experience offering internet casino gaming together with internet sports betting integrated with the on-property rewards program in reliance on GAN’s Patent. This new Internet gaming destination is currently expected to launch in H1 2018 and will contribute materially to GAN’s revenue and earnings in H2 2018.”
Site and scope of online gaming not yet known
The GAN-operated OCR site will join 23 other sites in the NJ online gambling market. Borgata Hotel Casino & Spa has the most sites with eight, while Caesars boasts six sites.
GAN has yet to release the domain name they’ll use for ORC’s site. But history shows it will most likely include either the operator’s name (i.e. www.nj.partypoker.com, us.888.com, betfaircasino.com) or the casino’s name (i.e. borgatacasino.com, goldennuggestcasino.com).
One possibility is that they’ll incorporate the casino’s name into the URL to increase brand awareness. However, NJ online gamblers will surely be curious to try the new site.
While the type of games to be offered on the site are not known, one can expect the presence of a variety of slots and a few table games.
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GAN already active in PA and NJ online gambling scene
GAN certainly has recognition as a global operator but that doesn’t mean they’re out of touch with the US market. Among their operations are New Jersey’s betfaircasino.com and Parx Casino’s no-money gambling site. Parx Casino’s site will convert to real money in 2018.
Their NJ Betfair site has had quite the reputation over the past three months, producing three jackpots of $75,000 or more.
The presence of another online casino may also boost the state’s online gambling revenue, one that may eclipse $250 million in 2018.
Sports betting in the future?
Another crucial part of GAN’s second venture into Atlantic City online gambling is their partnership with sports betting firm SBTECH.
Announced earlier this month, the move is seen as a preparation for the outcome of New Jersey’s US Supreme Court case, in which they’re hoping to win an appeal that allows them to operate sports betting within state lines.
The Supreme Court’s decision is expected to come as early as spring of this year.