Being one of the newest operators in the Garden State market, building brand exposure is key for Betway. Partnering up with a pro sports franchise like the Philadelphia 76ers is a big step.
Betway Sportsbook launched in August under the Golden Nugget Online Gaming license (GNOG). And if we are talking bigger picture, the European-based operator is a little late to the NJ sports betting game. Market leaders like FanDuel, DraftKings, and BetMGM, recently entered their fourth season of NFL betting.
And for those who are unfamiliar with the Betway Sportsbook name, pay attention when the 76ers play their next home game at the Wells Fargo Center. Betway (also live in Pennsylvania) signage will be displayed throughout the arena during locally televised 76ers regular-season home games.
More details regarding the 76ers-Betway partnership
In terms of what Betway is getting out of this deal, think of increased visibility with the basketball betting crowd. The signage will display on team bench aprons, courtside LEDs, and basket stanchion LEDs throughout the games. Betway’s marks will also be seen on TV-visible signage alongside the scorers’ table.
Plus, the company will get additional exposure through the Sixers official social media accounts.
Anthony Werkman, CEO of Betway, said “We’re thrilled to be partnering with the Philadelphia 76ers.”
“As the Betway brand is licensed in Pennsylvania, this is not just a branding opportunity but a chance for us to engage with fans who will also be able to access our product. With an extensive list of marketing assets associated with the deal, we are sure this will be a very successful partnership,” said Werkman.
76ers continues building on sports betting partnerships
This partnership isn’t just about building brand awareness. For 76ers fans, there will be opportunities to win tickets to home games.
Of course, the Betway deal is not the first sports betting partnership for the 76ers. There could be more down the road. The current list of brands also includes:
- BetMGM
- DraftKings
- Fox Bet
- BetRivers
As to whether or not Betway will see more 76ers fans opening Betway accounts, time will tell.
Photo provided by HB Sports & Entertainment