Once again, the land of legalized sports betting in New Jersey now includes pop culture.
Both DraftKings Sportsbook and SugarHouse Sportsbook have apparently received regulatory approval and posted lines for the 71st Primetime Emmy Awards.
Each operator features odds in the same 12 categories of the awards show, which is scheduled for Sunday at 8 p.m. ET.
The Emmys come to NJ sportsbooks
While only two days away from the awards show, DraftKings and SugarHouse each put up odds for finalists in a dozen categories.
Find them below as well as the lines for each potential winner (odds are identical via both platforms as of Sept. 20).
Outstanding Comedy Series
- Veep: +100
- The Marvelous Mrs. Maisel: +200
- Barry: +400
- Fleabag: +650
- Russian Doll: +3300
- The Good Place: +4000
- Schitt’s Creek: +5000
Outstanding Drama Series
- Game of Thrones: -670
- Killing Eve: +500
- Better Caul Saul: +2000
- Ozark: +3300
- This Is Us: +3300
- Bodyguard: +4000
- Pose: +4000
- Succession: +5000
Outstanding Limited Series
- Chernobyl: -134
- When They See Us: +100
- Escape at Dannemora: +2000
- Fosse/Verdon: +3300
- Sharp Objects: +5000
Outstanding Variety Talk Series
- Last Week Tonight with John Oliver: -1000
- The Late Show with Stephen Colbert: +900
- The Daily Show with Trevor Noah: +1200
- The Late Late Show with James Corden: +1400
- Full Frontal with Samantha Bee: +2000
- Jimmy Kimmel Live!: +2000
Outstanding Competition Program
- RuPaul’s Drag Race: -500
- The Amazing Race: +500
- The Voice: +650
- Top Chef: +1400
- American Ninja Warrior: +3300
- Nailed It!: +5000
Outstanding Supporting Actor in a Limited Series or Movie
- Ben Whishaw (A Very English Scandal): -162
- Stellan Skarsgard (Chernobyl): +250
- Michael K. Williams (When They See Us): +400
- Paul Dano (Escape at Dannemora): +800
- Asante Black (When They See Us): +1400
- John Leguizamo (When They See Us): +1700
Outstanding Lead Actor in a Comedy Series
- Bill Hader (Barry): -670
- Michael Douglas (The Kominsky Method): +800
- Ted Danson (The Good Place): +800
- Don Cheadle (Black Monday): +3300
- Anthony Anderson (Black-ish): +4000
Outstanding Lead Actress in a Comedy Series
- Julia Louis-Dreyfus (Veep): -500
- Rachel Brosnahan (The Marvelous Mrs. Maisel): +650
- Phoebe Waller-Bridge (Fleabag): +800
- Natasha Lyonne (Russian Doll): +1000
- Catherine O’Hara (Schitt’s Creek): +3300
- Christina Applegate (Dead to Me): +5000
Outstanding Lead Actor in a Drama Series
- Billy Porter (Pose): +125
- Jason Bateman (Ozark): +150
- Bob Odenkirk (Better Call Saul): +300
- Sterling K. Brown (This Is Us): +2000
- Kit Harington (Game of Thrones): +2500
- Milo Ventimiglia (This Is Us): +3300
Outstanding Lead Actress in a Drama Series
- Sandra Oh (Killing Eve): -335
- Emilia Clarke (Game of Thrones): +550
- Jodie Comer (Killing Eve): +600
- Laura Linney (Ozark): +2500
- Robin Wright (House of Cards): +3300
- Mandy Moore (This Is Us): +5000
- Viola Davis (How to Get Away With Murder): +5000
Outstanding Lead Actor in a Limited Series or Movie
- Jharrel Jerome (When They See Us): +100
- Jared Harris (Chernobyl): +175
- Mahershala Ali (True Detective): +400
- Sam Rockwell (Fosse/Verdon): +1400
- Benicio del Toro (escape at Dannemora): +2500
- Hugh Grant (A Very English Scandal): +2500
Outstanding Lead Actress in a Limited Series or Movie
- Michelle Williams (Fosse/Verdon): -139
- Patricia Arquette (Escape at Dannemora): +175
- Amy Adams (Sharp Objects): +700
- Joey King (The Act): +1200
- Niecy Nash (When They See Us): +2500
- Aunjanue Ellis (When They See Us): +4000
NJ makes another foray into awards betting
This is not the first time New Jersey sportsbooks have expanded their purview beyond sports betting.
Recall earlier this year when the New Jersey Division of Gaming Enforcement (DGE) allowed operators to accept wagers for the Academy Awards.
Unlike Oscars betting, however, NJ operators do not have much time to cash in on the Emmys.
Certainly Sunday’s awards won’t lead to lucrative business, especially with the show sitting a mere two days away.
That said, any business is (theoretically) good business. Especially these days, as New Jersey continues to challenge Nevada for industry supremacy.