Hard Rock hotels are known for playing the hits.
The company’s newest property, the Hard Rock Atlantic City, is amassing a best-of list themselves, rolling out chart-topping moves the past six months as the forthcoming hotel and casino nears its summer launch.
The good news this week? The company inked a deal with Swedish online gaming supplier NetEnt.
In a press release from NetEnt, Hard Rock’s senior vice president of online gaming Kresimir Spajic said NetEnt’s experience and quality products were just what Hard Rock was looking for.
“We are delighted to partner with NetEnt, known for its innovative and forward-thinking gaming solutions,” he said. “NetEnt’s market-leading game titles and digital casino expertise will help us drive online casino growth with our own iconic Hard Rock brand.”
Divine Fortune made NetEnt a household name
If the name NetEnt sounds familiar, it’s because they’re the company who made Divine Fortune, the online slots game that has earned quite the reputation for being loose with jackpots.
The game recently surrendered a pair of jackpots that totaled more than $200,000 during a one-week stretch between March and April.
NetEnt describes Divine Fortune as a game that “goes back in time to classical ancient Greece and a world of mythical creatures, golden coins, legendary riches and jackpots galore.”
While neither Hard Rock or NetEnt has indicated that Divine Fortune will be one of the slots they feature on Hard Rock’s forthcoming NJ gambling site, it’s hard to believe the popular game won’t be a thoroughbred in Hard Rock Ac’s iGaming stable.
NetEnt deal comes in wake of GiG partnership
Hard Rock will be working with NetEnt in a supplier relationship, which means NetEnt will supply games for the casino’s online platform.
GiG, on the other hand, is considered Hard Rock Atlantic City’s manufacturer. They’ll develop the property’s online casino and add games such as Divine Fortune to the platform.
Hard Rock AC announced its partnership with the global manufacturer this past February, a partnership that Hard Rock’s online gaming product boss Lee Terfloth told us was an easy choice because of GiG’s reputation for excellence.
“GIG’s platform is among the best I have ever seen, and the people behind it are world-class,” Terfloth said. “We are confident that, together with GIG, we can disrupt the market through product innovation and unique user experience.”
He went on to woo potential customers to the Hard Rock NJ online casino, playing up the company’s “Love All – Serve All” motto.
“We are working tirelessly to ensure that we bring (the motto) to life in the online world,” he said. “I hope everyone comes and checks us out the day we open because we have some really amazing things in store.”
Hard Rock Atlantic City keeps moving forward
While no specific opening date has been set, Hard Rock is already ramping up its offers.
Anyone who signs up for its Wild Card Rewards program will be entered to win a Tesla Model S.
According to the fine print, one entry is given to those who sign up for Wild Card Rewards. Additional entries can be earned through slot and table game play once the casino opens.